Tuesday, February 24, 2004

Just wondering

The new US-sponsored Arabic news service, designed to apply "CNN production values" to a "balanced" (but of course) presentation of news to the Middle East, is called al-Hurra. That's Anglicized Arabic for "the free one."

I wonder how many hours some PR team put into coming up with a name that would be useful in Arabic and sound like "all hurrah!" in English?

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