Sunday, February 20, 2011

I had to share this

I came across this when I got distracted by a link while looking for something else and found it so deliciously revealing of corporate-think that I just had to share it. Consider it another entry in the "Everything you need to know" series.

It comes from a Reuters article on the corporate outlook on the economy for the next months. In considering inflation, it notes that
[i]t is no secret that commodity-sensitive companies are feeling the pinch from rising costs and are keen to share some of the burden with shoppers.
Among those intending to raise prices is Campbell's Soup. But oh wait, no no no, they are not going to raise prices. Perish the thought. Rather, the company
expected "better pricing" in the second half of the year.
The price isn't higher, it's better. It's the New! Improved! price.

That is just hilarious. Just how stupid do they think we are? (Don't answer that.)

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