Tuesday, February 24, 2004

Frontiers of free enterprise

This is a few days old, but I just heard about it and thought it too good to let pass.

According to AP for February 17, advertising writers in Florida were planning to use Johnny Cash's classic "Ring of Fire," which is about spiritual crisis and the redemptive power of love, to pitch a hemorrhoid-relief product.

Cash's family said no.

Good to know some things are still beyond the reach of corporate checkbooks.

This actually has been a matter of some debate among creative artists. For the Britney Spears of the world, for who music is just the way they make their big bucks, trading themselves in for some ad work and thereby putting a few more paychecks in the account is a good thing. For some of us who still to at least some extent identify either as listeners, creators, or performers with "That Old Time Rock and Roll," music was/is something more than just a way to buy a bigger house.

As an example of the latter, I remember reading a letter in "The Nation" some time ago from one of the former members of The Doors who recalled the group unanimously agreeing to turn down an offer for "an amount of money that still makes my knees wobble" from an ad agency for the use of one of their songs.

Seems that the Cadillac slogan "Break on through" was originally supposed to be "Break on through to the other side."

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